
Help at Hand
Brand Naming
Brand Identity
Brand Strategy
Social Media Branding
Copywriting
When Megan, a nurse educator with years of clinical experience, came to me in 2021 with the dream of starting her own business, she had the knowledge—she just needed the brand to match.
Together, we brought her idea to life from the ground up: naming the business, developing the brand identity, and designing her first round of products. From the start, the goal was clear: to make first aid education for parents feel empowering, informative, and actually enjoyable.
The Help at Hand brand is bold, confident, and fun. We used colour blocking, sticker-style graphics (think bandaids and plasters), and curving typography to create a look that’s vibrant and approachable, without ever feeling too childish.
The result: A strong, memorable brand that makes baby and child first aid feel accessible, clear, and empowering for every parent.

Megan Harvey, Founder Help at Hand
“Amie has helped bring my vision to life by creating impactful and beautifully designed branding identity, website and social media presence. Amie has taught me the importance of branding and brand strategy which has set my business up for success from day one.
Her work has ensured consistency across platforms, product development, marketing materials, presentations and much more. Many of my initial customers assumed I had been in business for a long time before launch as they were so impressed by my brand identity and the design of my products. I highly recommend Amie and her amazing skill set. ”
