Lara Tweedie

Lara Tweedie is a modern Australian equestrian brand, known for her premium anatomical bridles, saddle pads, and luxury riding essentials. With years of experience sourcing and manufacturing globally, Lara has built a brand that blends performance with refined equestrian style.

Lara first started working with AS Creative back in 2017 to develop her classic brand identity and logo suite. Since then, we’ve partnered across every major evolution of the business - from website redesigns and streamlined branding, to elevated email marketing templates, packaging, social media content, and product launches.

Most recently, we designed the launch of her IRL collection - a premium line of riding leggings and t-shirts, which brought Lara’s signature aesthetic into lifestyle wear.

A true career highlight? Seeing her Luxe Double Bridle and Brow Bands featured on Anya Taylor-Joy’s horse on the cover of Harper’s Bazaar (Dec/Jan 2023).

The result: A long-term creative partnership that continues to elevate a premium equestrian brand with international recognition and staying power.