Pana Organic

During my time working in-house at Pana Organic, I had the opportunity to lead and deliver full creative campaign rollouts across some of the brand’s most exciting launches, including the national debut of the Pana Snack Bar range and the Summer 2024 Frozen Desserts campaign, More is More.

From concept to execution, I was responsible for every creative touchpoint across both campaigns, from catchy copywriting and bold print ads to in-store posters, email marketing, and national placements in Wellbeing Magazine and Coles & Woolworths Magazines.

Alongside campaign work, I also led the complete redesign and relaunch of the Pana Organic website, introducing more functional layouts, improved navigation, updated product photography, and immersive banner video to bring the brand’s full offering to life online.

The result: Two standout campaigns rolled out across the country, a new website experience that better serves the customer, and a continued presence for Pana Organic across Coles, Woolworths, and global stockists.