Pinot Pilates
ONLINE PILATES STUDIO, MELBOURNE
BRAND IDENTITY, WEBSITE DESIGN, SOCIAL CONTENT
With a bottle of Pinot in hand one locked-down Friday, the concept of Pinot Pilates was born. Beginning as a virtual event combining wine and movement, Laura Roodhouse of Eight Elements decided to capitalise on the overwhelming response to wellness during the Covid-19 pandemic. The sessions incorporate not just instructional Pilates but welcomed discussions around favourite wines, coping mechanisms to get through isolation and the beautiful positive community (with a few light-hearted laughs, of course!).
From there, Pinot Pilates transformed into a community of movement, strength and happiness. With the business gaining love and momentum online, Laura came to me with her vision of a more professional looking brand and an online home for Pinot Pilates. We created her branding & logo refresh giving PP a modern, yet playful identity.
Her brand identity utilised whimsical illustrations and a soft, neutral palette taking inspiration from the pilates shapes and natural form of the human body.
