Silky Tots

• Brand Identity

• Creative Direction

• Website Design (Shopify)

• Packaging Design

• Print/Product Design & Development

• Social Media Branding

• Content Creation

• Email Marketing

Since 2017, I’ve worked closely with founder Nikki Bardis to bring Silky Tots to life. Starting with the brand identity and evolving into a long-term creative partnership across every touchpoint.

From logo and packaging design to product development, textile prints, social media, email marketing, and content strategy, AS Creative has been behind the brand’s visual and creative direction every step of the way.

Today, Silky Tots is a globally recognised brand with over 115k Instagram followers and 25,000+ five-star reviews - widely known as the go-to for silk baby bedding.

The result: A globally loved brand with premium positioning and unmistakable visual presence.